The pioneer of this increasingly popular trend was the the sporting goods manufacturer Nike. Already in 1999 the first version of NIKEiD was published, a website on which customers could design their own version of the famous sports shoe model Air Force One.
The variety of choices that this first version of NIKEiD offered, 32 customizable parts and 82 different materials and options, is even by today’s standards still groundbreaking. Nowadays NIKEiD offers not only shoes but also clothing and accessories. Many other companies have followed since and offer similar “configurators” or “design tools” in their online stores. Just browse a little in our directory and be inspired!