On this website you’ll find an overview of hundreds of online stores which offer customization features for individual fashion.

The pioneer of this increasingly popular trend was the the sporting goods manufacturer Nike. In 1999 the first version of NIKEiD was published already, a website on which customers could design their own version of the famous sports shoe model Air Force One.

The variety of choices that this first version of NIKEiD offered, 32 customizable parts and 82 different materials and options, is even by today’s standards still groundbreaking. Nowadays NIKEiD offers not only shoes but also clothing and accessories. Many other companies have followed since and offer similar “configurators” or “design tools” in their online stores. Just browse a little in our directory and be inspired!

Customize Your Own Shoes


Nike is one of the popular brands that spearheaded the mass personalization market. Although the brand has been around for decades, customized items were actually not available up until NikeiD was launched in 1999. The first adjustable Nike show was the Air Force One.


Mi Adidas gives customers an opportunity to design their own pair of custom Adidas shoes. There are over 150 customizable shoes offered on the miAdidas website, which range from the originals like the Samba and Superstar to golf shoes and outdoor shoes. They also have a few customizable pairs for kids.


YourReebok gives customers the power to customize some of their favorite Reebok shoes. Models available for customization include RealFlex, Zig editions, EasyTone, Freestyle, Pump and Ventilator. These are available for men, women and also kids.

My K-Swiss

The “My K-Swiss” DesignTool features only two footwear styles: the K-Swiss Classic and the K-Swiss Tubes. The blank canvas Classic is priced at $80 and the blank canvas Tube is $105. Their design center lets you customize the color of the base, outsole, stripe, shield, laces and ID. Normal K-Swiss Shoes are also available on Zappos with free shipping for orders and returns.

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